PERSUASION

LOGOS

• Attempting to persuade someone by using logic
• Use research
• Accurate factual information

PATHOS

• Attempting to persuade people by making them feel good
• An appeal to an audience's needs, values, or emotions

ETHOS

• An appeal to ethics
• An appeal based on the character of the author

AVOIDING BAD LOGIC

• Important when making an argument
• Slippery Slope: it will lead to a larger, much, much worse thing happening(not good)
• Happened first: if one event happens it must lead to the cause of another(not good)
• I dont like them: someone else is wrong because you dont like them