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Our Luxury Marketing Plan

Published on Dec 06, 2016

Judy Orr's Marketing Plan

PRESENTATION OUTLINE

OUR MARKETING PLAN

THE JUDY ORR TEAM - 708-536-8200

BUYERS LOVE PHOTOS

AND WE TAKE A LOT
Photos can attract a buyer to look deeper and they can also create emotions and familiarity with buyers that might be on the fence but keep coming back to look. We will hire a professional photographer and we'll walk through your home to give you ideas on how to show your home to it's best.
Photo by marcp_dmoz

SINGLE PROPERTY WEBSITE

WE'LL CREATE A WEBSITE JUST FOR YOUR HOME
We believe in single property websites. We think the site we created for our own home helped to sell it. Our buyer loved being able to go back to our website and review all of the photos. She was easily able to send it to friends and relatives over the Internet and across oceans.

This entire website (without our information) is used as the virtual tour in the MLS. It is also advertised on other websites that offer home searches and other real estate related sites that show virtual tour links.

VIDEO TOUR

YOUR HOME WILL HAVE A VIDEO TOUR ON YOUTUBE
Our professional photographer will also create a full-motion walk-through video tour with YouTube distribution.

YOUR WEBSITE WILL BE SYNDICATED TO MANY OTHER SITES

Your home will be all over the Internet. You never know where a buyer might end up looking during their home search, and we want all bases covered.

Your single property website and/or virtual tour will be posted on multiple blogs and social media sites. You will see that in a short time, when you type your address into Google, you will have multiple sites advertising your home.

YOUR WEBSITE CAN BE VIEWED ON A BUYER'S PHONE

Your single property website is viewable on smartphones (any service). Buyers can view photos, a description and interact right on their phone. Our main website is also mobile friendly.
Photo by Wonderlane

WE CAN MAKE YOUR HOUSE TALK!

If you'd like, we can have a 24/7 "ad" for anyone that drives by your house. All they have to do is turn to the AM radio station on the sign from their car and they'll get a full description of your home!

Buyers love it because they don't have to call anyone just to get the info and they don't have to leave their car. If the description peaks their interest, they can write down our phone number (given slowly) and your single property website's url.

This is at no extra cost to you - if you want it, we'll provide it. Sellers that use it tell us about all the cars that stop and listen.

OUR REAL ESTATE SIGNS ARE DIFFERENT

Our For Sale signs are big, different and noticeable. If you're going to use a sign, use one that potential buyers can see.

Depending on whether your home is empty or furnished and it's location, we can also offer a custom sign just for your place that shows interior photos and other information that our regular signs don't have.

WE ASK FOR FEEDBACK

Not all agents believe in providing feedback, but we ask for it. And we ask for it the way we want to be asked, via e-mail.

This allows agents to respond on their time frame and also lets them double check their paperwork or the MLS so they remember your home and can hopefully provide us with useful comments. We make 3 attempts. If they respond, we send it on to you. If they don't respond after 3 tries then we don't expect to hear back from them.

Photo by RLHyde

WE COMMUNICATE

One of the biggest complaints we hear from sellers that had their listing expire with another agent was the lack of communication. We will communicate every 7-10 days with amount of showings, feedback, if any, and we will keep you updated every 4-6 weeks on the current market so you'll be kept up-to-date on local home values.

WITH OUR EXPERIENCE WE KNOW WHAT WORKS

WE BOTH HAVE THE SAME GOAL - TO GET YOUR HOME SOLD
We are a small family team and Judy Orr, the team leader, is in her 3rd decade in real estate sales. We have a vast Internet presence and we know what works and what doesn't. We are open and honest and are friendly, ethical and professional with our clients and other agents, always keeping your best interests first.

With our experience we also offer the ability to try new things and think outside-the-box so we can get your home sold in your time frame, at the highest price the market will bear and with as little inconvenience to you.

Give us a call at 708-536-8200