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Plexergy Consulting

About Us

• I founded two companied when i was 18 and grew them into $30 million turnover businesses
• Each company succesfully competes against major global companies including Walmart and CocaCola
• I have also led HR for some of the largest Gobal Brands including Starbucks, H&M , Williams Sonoma, Footlocker etc

What do we do

• I work with leaders who want to grow their companies strategically, transform their results and create engaged employees
• I help companies to align their business strategy with their culture, performance systems and projects to reduce waste and increase profitability

What we Will do in the Initial Assessment

• Tell You about Pegasus and Pegasus stands for Practice Growth Acceleration and Accountability System
• Look at Your Appointment Scheduling and decrease no shows and last minute cancellations
• Help You Define Your Market Size
• Help You Outline Your Market characteristics
• Help You Put Together a Positioning Strategy

Create A Customer View

• We will begin by considering your current and prospective Customers
• We will Dive into your business and get a clear understanding of Customers by creating 360 Deg View
• We will assess what problems your customers face, and why they do or should buy your services.

Create A Customer View

• We will begin by considering your current and prospective Customers
• We will Dive into your business and get a clear understanding of Customers by creating 360 Deg View
• We will assess what problems your customers face, and why they do or should buy your services.

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• What solutions do potential clients currently have to their medical and lifestyle questions.
• How does your service deliver more value than the competition? 
• How is your Solution an Improvement?
• What do patients / Customers value most when they use your service?
• How Does your service solve your patients problems? 

Typical Customer Problems

• Problems that your service solves for the customer/patient
• Magnitude of Problem for this segment/persona?
• How Your Product/Service is used
• Did You replace a previous Service Provider? Why did they leave?
• Does your practice provide a complete solution ? Or is it only a partial Solution?

Potential New Markets

• Who else could use your services?
• Could You Market to Companies?
• Is there a geographical limit to your Clients?
• Could you partner with other service providers to get new clients?
• How do clients find out about you?

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• What is the size of the potential new marketing segments, in termsof potential customers and revenue?
• Who is serving potential customers right now? How competive are they?
• Add anotherWhat would your practice need to do to in order to pursue new clients? list item here
• Do you think it is a substantial undertaking in terms of time and budget?

Define Your Market Size

• How Many total potential customers are in the market?
• What does a typical practioce look like in your market?
• Typical Revenue ? # of Employees , years in business?
• What is influencing which providers clients go to currently?
• How do clients make the ultimate decision to buy from you

What are patients Problems?

• Why did they decide to use your services and not a competitors?
• Whats the greatest value you provide to clients?
• Do patients feel you provide a different value for them personally?
• What can we do differently to earn patients business?
• What are the demographic characteristics of your current patients?]

What are patients Problems?

• Why did they decide to use your services and not a competitors?
• Whats the greatest value you provide to clients?
• Do patients feel you provide a different value for them personally?
• What can we do differently to earn patients business?
• What are the demographic characteristics of your current patients?]

Market Segment

• Describe a typical patient in this segment?
• What are their problems?
• What are their alternatives to buying from you?
• What services will they get from you, that they wont get from the alternative?
• What are their emotional triggers?

Market Segment Details

• A Typical patient in this segment is?
• Their primary motivation to use you is?
• Their emoptioanl triggers are?
• Benefits that they receive from competitors (but not you are..)

Your Value Proposition

• Problems your patients / potential patients face?
• Which customer problems are your competitors solving effectively?
• Which patient problems aren’t being solved effectively?
• How well do you think your chosen value proposition differentiate you in the market?

Your Value Proposition

• Problems your patients / potential patients face?
• Which customer problems are your competitors solving effectively?
• Which patient problems aren’t being solved effectively?
• How well do you think your chosen value proposition differentiate you in the market?

Develop Your Operational Requirements

• What do you need to do to ensure that your brand lives within all of your employees:
• What kind of training will you need to do to accomplish this goal?
• How will you review your operations on an ongoing basis to make sure you’re delivering on your brand promise?

Identify Potential Channels

• Determine if a new distribution channel is right for you
• How well do you truly understand the needs of your patients and how your services helps them?
• How much guidance and one-on-one do patients need during the visitation? For example, do they need an in-depth personalized review?  
• Do your patients need to purchase other products or services to be used in conjunction with yours?
• What kind of training and service do your end-users need? How frequently do they need that support?

Driving Revenue

• What’s the best marketing support campaign you’ve used in the past and why did it work so well?
• What can we do to make your job easier and help sell more product?

Marketing Plan

• Provide a brief description of your company, the markets you serve, the product/services you sell, and a high level description of the content you plan to include in this marketing plan.
• Describe the high-level strategic & financial goals that you want to achieve. 
• describe your market, how your product/service solves problems, your value proposition and how you’ll position your value against your competitors. 
• Describe your brand promise, what it means to prospects & customers, and the human traits you want to convey. Then explain how you’ll ensure that everything your company says, shows and does will be consistent with this strategy
• Consider what you’ve outlined in the earlier sections. Do those strategies help you identify any changes you’ll need to make to your product or service? Explain them here. 

Customer Referrals

• Write a general statement describing the overall referral strategy for your company. What do you want your referral business to accomplish?
• Describe any potential barriers you see that may affect your ability to generate referrals, and how they can be overcome.
• Describe the characteristics of your customer bas that support the generation of referrals.
• Describe the demographic and psychographic characteristics that relate to referrals.
• Who will you target as your advocates, with whom you’ll communicate to ask for referrals?