"BRIDGE" NEWS

I. INTRO

DOMESTIC MARKET

EXPORT POTENTIAL

• "Running Man"
• "Superman is Back"
• "God's Gift"
• "Dad! Where... Going"
• "Grandpas Over Flowers"

GATEKEEPERS

• Domestic
• International

DOMESTIC

• Reporters, Media
• PR and Marketing
• Government

INT'L BRANDING

• Arirang
• Fanclubs
• Otaku Mavens

II. ISSUE

WHY...

• Translation
• Audience
• Network

1. Translation:
Subtitle centered
Lost in translation
Culture gap

2. Audience
Lacking context
Universal appeal
Current global trends

3. Networks
Narrow market specific
Ineffective broadcasting
Monopoly, lack of choices

III. SOLUTION

Untitled Slide

• Create
• Re-Create
• Co-Create

1. Create
Productions in English
Catch up to global trends, Authenticity vs. Excellence

2. Re-Create
Repackage K-Contents
Non reporters, pro-con bias, commentary
Engagement focused

3. Co-Create
Cooperate with platforms
Bridge content to new media and future platforms

IV. CASE STUDIES

TMZ

VICE

COMPLEX

NOTHING IS IMPOSSIBLE