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Target Market

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

TARGET MARKET

Photo by miuenski
2.

TRIX CEREAL

  • Targeted at children
  • Ages 2-11, both genders
  • No income
  • Currenrtly: $3.28
  • Child's toy inside makes price higher
Photo by JeepersMedia
3.

TRIX CEREAL

  • New target market: college kids
  • Ages 17-21, both genders
  • Low income
  • Now: $2.06
  • Lower priced to adapt to college budget
Photo by chrismetcalf

Cleo Yeager