Bishop Feehan Business Plan
By Breanna Metras

Loiselle
D Econ

HOT ON THE ROCKS

WHAT'S SO GREAT?

• Keeps your drink warm/cool for 30-60 min longer
• Sleek hexagon shape
• Easy 2 step preparation
• Won't dilute the drink
• Reusable

WHY US?

• Fresh and active company
• Large audience
• More affordable than competiton
• Versatile
• Farther reach than competitor

As a company, we don't want anyone's drinks to become an unsatisfying temperature.

Our product will extend the temperature of your drink for as long as possible.

HOW'S THE COMPETITION DOING?

• They focus mainly on alcholic drinks for chilling
• selling 9 small cubes for $5.99
• Business is suffering from introduction 5 years ago

The competition's one temperature product is a very simple design sold on obscure websites.
Our two temperature focus will reach a wider audience
This product will be shaped like a hexagon to promote maximum stacking, and it will keep the drink heated or cooled.

WHAT WE BRING

• Hot or cold
• More efficent use of material
• Selling to a non-alcohlic audience

BEHIND THE SCENES

• Using natural soap stone from New England
• Low production cost, bigger profit range
• Selling bag of 6 cubes for $14.99
• Low prices reach spectrum audience

TARGET AUDIENCE

• Middle class americans
• Young adults
• Tea drinkers
• Coffee addicts
• Can be used by all ages

Can be used by anyone who wants to indulge in a hot or cold drink over a long period of time.
Sells to a culture that frequents major and local coffee shops.
Reaches growing audience of tea drinkers
People with long commutes
This product will allow them to travel without worry

WHERE TO FIND US

• Celebrity social media endorsement
• Promoted on tea specific websites, Matefit and SkinnyFit
• In store retail of Starbucks, Dunkin Donuts, and local coffee shops
• Ad promtion on major websites like Amazon
• Commericals on TV

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