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Slide Notes

Over decades of professional fundraising, we, as a sector, have collected a huge body of knowledge about fundraising techniques. But do all of these techniques work in the multitude of rural or diverse communities that we serve now? How do cultural norms of a group affect what “works” in philanthropy? And how can you begin or deepen your relationships to inspire support for your cause? In this session, we'll discuss why we should care about differences, fundamental assumptions of rural and diverse communities, and techniques to help you build relationships in cultures that are not your own.

Learning Objectives & Participant Outcomes:
Identify demographic trends of our potential and current donor base
Evaluate fundraising strategies in a community focused context
Identify strategies to build relationships in cultures and/or communities not your own

Thanks to Dr. Noah Drezner, University of Maryland, College Park, Ann-Mary MacLeod, University of New Mexico, and Connie Hubbs, ConnieHubbs.com for providing some of the content for this presentation through a co-presentation we did for the Council on Resource Development.
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Fundraising through a Different Lens

Published on Nov 18, 2015

Trying to connect to diverse communities in fundraising? Listen first, then maybe ask. Here are some reflections on making those connections.

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PRESENTATION OUTLINE

1.

Fundraising Through a Different Lens

Relationships in Diverse Communities
Over decades of professional fundraising, we, as a sector, have collected a huge body of knowledge about fundraising techniques. But do all of these techniques work in the multitude of rural or diverse communities that we serve now? How do cultural norms of a group affect what “works” in philanthropy? And how can you begin or deepen your relationships to inspire support for your cause? In this session, we'll discuss why we should care about differences, fundamental assumptions of rural and diverse communities, and techniques to help you build relationships in cultures that are not your own.

Learning Objectives & Participant Outcomes:
Identify demographic trends of our potential and current donor base
Evaluate fundraising strategies in a community focused context
Identify strategies to build relationships in cultures and/or communities not your own

Thanks to Dr. Noah Drezner, University of Maryland, College Park, Ann-Mary MacLeod, University of New Mexico, and Connie Hubbs, ConnieHubbs.com for providing some of the content for this presentation through a co-presentation we did for the Council on Resource Development.
Photo by rishibando
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Why is this important?

Demographic trends = increased diversity in fundraising
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2010 Demographics

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2030 Demographics

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2050 Demographics

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TAKES TIME, SO START NOW!

DIVERSE GIVING, LIKE PLANNED GIVING
Photo by Jason A. Samfield
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“One problem with the term ‘diversity’ is that it implies that what we want to talk about are simply ‘differences’ when instead we are referring to relationships...which...require transformational changes in established practices.”
– Susan A. Ostrander

Photo by Charmaine Sylvia Photography
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What Is Diversity?

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Race, ethnicity, gender, sexual orientation, culture, socioeconomic, geographic, age, abilities, values...

Photo by angela7dreams
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Culture and Subculture

Photo by Haags Uitburo
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Here's a story...

Photo by Haags Uitburo
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Framing Diversity

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Framing Diversity in Fundraising

  • Fundamental values
  • Philanthropic vocabulary
  • Currency of giving
  • Social obligations
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Seek first to understand, then to be understood.
--Steven Covey

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Traditional Concepts

  • Societal benefit
  • Philanthropy is a recent term; fundraising and gift
  • Cash and cash equivalent
  • Status often invoked but mostly business or friend
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Untitled Slide

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Hopi Giving

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Framing Hopi Giving

  • "A Hopi..."
  • Sumi'nangwa, Nami'nangwa and Hit'nangwa
  • Hands on service: "Carry your bucket of water"
  • Family and clan connections are vital
A Hopi….is one who fulfills the meaning of Sumi’nangwa and will come together to do activities for the benefit of all, out of a compelling desire and commitment to contribute or return something of value or benefit to the society;

A Hopi….is one who fulfills the meaning of Nami’nangwa by helping one another or give aid in times of need, without having to be asked to do so and without expecting compensation for the deed;

A Hopi….is one who fulfills the meaning of Hita’nangwa by having the initiative to take care of something without having to be instructed, asked or reminded regardless if anyone will notice your effort but that it will make a difference;
Photo by MadameChoCho
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Asian American Giving

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Framing Asian American Giving

  • Insure the last generation respected; the next is better off
  • Filial piety and "face"
  • Cash is king
  • Family obligations are critical
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Putting concepts to work

Start with defining your own giving
Photo by sickmouthy
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Don't:
Barrel in “guns a'blazin”
Rely on traditional western ideas about philanthropy or strategies for fundraising
Be afraid to ask questions of a trusted ally

Photo by monkeyc.net
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Do:
Ask donors how they want to be involved
Spend more time in cultivation
Connect with prospects of diversity
through donors of diversity
Diversify our profession

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Reflections, Comments
and Questions

Photo by skoeber
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You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you.
--Dale Carnegie

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Alice L. Ferris, MBA, CFRE, ACFRE
alice.ferris@goalbusters.net
Jim Anderson, CFRE
jim.anderson@goalbusters.net
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Alice Ferris

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http://goalbusters.net