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1.

strategic

versus Scattergun approach
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2.

Why Strategic?

  • It will take you the most direct route to your target market.
  • It helps create a plan that can be executed, measured and shared.
  • Stops us thinking defensively and helps us think ahead.
  • Saves us TIME and MONEY
  • Eliminates the guess work.
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3.

What does a strategic marketing plan look like?

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Rebecca Shine

www.nyshine.com