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Observation

Published on Nov 20, 2015

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PRESENTATION OUTLINE

1.

OBSERVATION

A type of correlation; non-experimental
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2.

TYPES OF OBSERVATION

  • Naturalistic
  • Participant
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3.

NATURALISTIC

  • Studies natural behaviors
  • No manipulation
  • Natural setting
  • Natural event
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4.

PARTICIPANT

  • Researcher does intervene
  • Manipultion
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5.

PROS

  • Open-ended
  • Insider view
  • Flexible
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6.

CONS

  • Test subjects reactions
  • Conformity
  • Lack of background work
  • Biases and expectancies
  • Time consuming
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7.

CONS

  • Subjective
  • Hard to be an insider
  • Not generalizable
  • Not measure the cognitive for effective
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8.

EXAMPLE

  • Survey
  • Case studies
  • Ethnographic
  • Ethnological
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9.

PHASES

  • Develop relationships
  • Improve design
  • Additional participants
  • Follow up
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