Engage. Connect. Inspire. by Marty Gahbauer

1 of 16

Slide Notes

Engage. Connect. Inspire.

Published on Nov 18, 2015

No Description

PRESENTATION OUTLINE

Engage. Connect. Inspire.

How to build affinity with your students and alumni

Photo by kcolwell

LUCoNnect

Connects students to alumni, faculty and staff
Allows flexibility to define the extent of their interactions

Mission

Engage. Connect. Inspire.

Photo by Mark Brannan

Phased Launch

Phase I – Site development
Phase II – Soft launch
Phase III – Full launch

Photo by NASA HQ PHOTO

Communication Objectives

Establish awareness and interest
Generate volunteer alumni/faculty/staff advisors
Generate student advisees

Photo by Werner Kunz

Communication Strategy

Photo by Julian Partridge

Students

bring your career dreams into focus

Photo by Anne Marthe Widvey

Alumni

be a resource and inspiration

Faculty/Staff

extend your influence

Key Benefit

purposeful, mutually rewarding relationships

Photo by U. S. Fish and Wildlife Service - Northeast Region

Brand Personality

Professional - Energetic - Adventurous

Deliverables

Visual & verbal brand language
Templates for consistency

Photo by qthomasbower

LUConnect Launch

Announce in a cohesive and aligned manner

Photo by stevendepolo

integrated effort

Website, Print, Social Media,
E-marketing, Events

Photo by Patrick Hoesly

Untitled Slide

Questions?

Photo by bettybraun

Marty Gahbauer