SUSTAINABLE FASHION

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• Why is sustainability essential in today world?

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• Garments are constructed acknowledging the environment
• Using resources for production without exhausting the planet
• Sustainable development and fashion are an oxymoron

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• First introduced in the early 1990s
• 80s and 90s mass production grew in an overwhelming way
• Concepts of recycling and environmentally friendly fabrics
• Shift was to encourage keeping  pieces rather than throwing them away

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• The Rana Plaza in Bangladesh Collapsed
• Manufactured garments for H&M, Zara and Waltmart
• Public outcry over the deaths intensified
• Crumpled image of the brands
• Alarmed the fashion Induustry for a response

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• Dedicated to improving working conditions 
• Help levitate the image of the brand
• Created increasing popularity of Sustainable Fashion

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• "Fast Fashion" has gained increasing acceptance
• Pace of fashion demands for a slow down
• Reduce production and consumption rate
• if designers  bring about a change, consumers will most likely follow.

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• Have not been much accepted by the public
• Insufficiency in awareness
• More expensive and less feasible
• Not so trendy

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• Inadequate amount of eco-friendly fabrics
• Change in customer behavior pattern
• Textile waste, a big concern

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• Leather is unclassifiable
• By-product of the meat industry
• Stella McCartney is known for her leather and fur
• A synthetic substitute
• Followed  by  Calvin Klein, Michael Kors, Topshop, Zara

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• Finishing techniques particularly channel the most environmental strain
• processes, such as scouring, dyeing, bleaching, and printing
• water, energy and chemicals resources are used

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• New array of eco friendly designers
• Stella McCartney, Noir and Edun
• Helped levitate eco-awareness through their designs
• Sustainable Textiles, manufacturing locally and creating timeless pieces.

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• One of the first to embrace a sustainable attitude
• The sense of forward thinking is seen in the designs
• Use renewable energy to power their stores
• Continue research to find new materials and ecological processes.
• Recycling is one of the key points of this company’s philosophy

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• Transparent supply chains
• Reconsider foundation of business
• Support environment initiatives 
• Innovation and Technology 
• Sustainable maintenance of garments

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• Reusing, Recycling
• Increase consumption
• Change in consumer behavior
• New technologies to produce fabrics

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• Evaluating the environmental behavior of fibers
• Energy consumption
• Pollution generated
• Processing fibers
• Utilizing non-renewable resources

Thank you

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• Changes by designers, manufacturers and consumers
• Technological innovation for fabrics
• Adaptability and capacity for innovation will be fundamental.
• Willingness of people to change their behavior