Avoid Being the TWIT on Twitter
Published on Nov 18, 2015
This presentation was created by Gary Mullin, Director of ION Connect for a talk at an Evening Seminar on Online Marketing held in Galway, Ireland. Contact me on Twitter @garymullin
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
LET ME INTRODUCE MYSELF
- GARY MULLIN
- CREATIVE DIRECTOR & CO-FOUNDER OF ION CONNECT
- MARKETING MANAGER FOR OCEAN HARVEST TECHNOLOGY
- HEAD OF CONTENT WITH OMIG
TWITTER IN NUMBERS
TWITTER IN IRELAND
AVERAGE TWEETS PER DAY
#OMIG
@IONCONNECT @GARYMULLIN @LISATONER13 @galwaymarketing
WHAT IS A TWIT?
IT IS A FOOLISHLY ANNOYING PERSON....
1. COMPLETE YOUR PROFILE
A BIT OF A NO-BRAINER HERE (Consistency across networks)
2. KNOW THE TWITTER LANGUAGE
- RT, MT, @, #, list, retweet, favourite...
- Follower, DM, Handle
- ionconnect.ie/twitter-phrases
3. 140 CHARACTERS ARE THERE FOR A REASON
Higher interaction rate for tweets under 100 characters
Photo by Mags_cat
4. STARTING A TWEET WITH A USERNAME
- Fine when replying to someone
- Limits on the scope of who sees it
- Only people who follow both will see it
- Instead of a reply, make it a mention
Photo by MDGovpics
5. AUTOMATIC DIRECT MESSAGES
ITS NOT AS FRIENDLY AS YOU THINK. IN FACT IT'S THE OPPOSITE.
6. PLEASE USE #'S..........CORRECTLY
- Get your tweets seen by the right people
- Limit Hashtags to one or two per tweet
- Be campaign specific e.g. KitKat #HaveAbreak
- Engage with popular subjects e.g. #OMiG
- DO NOT OVERUSE HASHTAGS IN A TWEET
Photo by Théo La Photo
7. @ IS THERE FOR A REASON
- Involve industry leaders by mentioning them
- Engage with your own followers/customers
- Respond to those who engage with you, and
- Retweet those who tweet about you.
- Learn from your followers in order to influence them
Photo by Paul Nicholson
8. DO NOT BE BORING
WE DON'T NEED TO HEAR ABOUT EVERY MEAL YOU EAT
9. THINK ABOUT YOUR TWEET COPY
TWEETS ARE HEADLINES, WRITE 5 TIMES AND USE THE BEST ONE
Photo by Steve Rhodes
11. USE STATISTICS AND NUMBERS
EASY TO READ, STAND OUT AGAINST WORDS, AND WE JUST LIKE FACTS
12. USE IMAGES WHEN APPROPRIATE
36% OF LINKS SHARED ON TWITTER ARE IMAGES (WISHPOND.COM)
13. BRANDS MUST ENGAGE
- Contests can increase followers by 100's or 1000's
- Ask for retweets in appropriate circumstances
- No personal opinions. A business page is just that
- Know what customers talk about & get involved
- Never tweet "Buy this product" or anything similar
Photo by sensesmaybenumbed
14. ARE YOU A SOCIAL MEDIA ZOMBIE?
BE MORE THAN JUST A SHELL. BE ACTIVE.
15. ASKING FOR MORE THAN YOU GIVE
SHOOT FOR A 15-1 RATIO OF USEFUL INFO AGAINST SELF-INTEREST CONTENT
A FEW MORE POINTS
- Never beg for follows
- Do not tweet the same thing all day long
- Give credit to authors who have a profile
- Be genuine, real and have fun.
- Don't be Naive #GrillMOL
BONUS SLIDES
DON'T BE NAIVE
- Ryanair #GRILLMOL
- "Nice pic. Phwoaarr! MOL"
- MOL no idea how to use Twitter
- Know your audience
Photo by hartlandmartin
