INBOUND MARKETING

THE GOAL

WHAT?

• Amazing Content
• Social Media
• Search Engine Optimisation

WHY?

• Help yourself to Information
• Dialogues with customers
• Customers turn into Promoters
• Cheap resource
• Improved ROI

HOW?

KNOWING THE CLIENT

• What does the client do?
• Why do they do it?
• Their concepts for content

CLIENT'S GOAL

• To attract attention?
• Be an authority?
• Encourage action?
• Traffic increase?

ACHIEVING THE GOAL

• Educational
• Topical
• Self interest
• Case Study
• Curation

DASH OF EMOTION

• Humour
• Anger
• Appreciation
• Annoyance
• Fear

VALUE

• Need
• Want
• Enjoyment
• Engagement

PROMOTION

• Social Media
• SEO

HUBSPOT

ANY QUESTIONS?