BY: MADELEINE FEX & DENORA GUEVARA

WORDS SUCH AS "A" AND "THE" MAKE A BIG DIFFERENCE IN YOUR SEARCH

THEY DISTINGUISH BETWEEN TWO SIMILAR ENTITIES

THESE MATTER WHEN CONNECTED TO A SEARCH TERM: @, #, ++, +, %, $

GOOGLE IGNORES: £, €, ©, ®, §, (), ?, !

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