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Site & Situation Assignment
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Published on Nov 20, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
1.
iPhone
Photo by
» GUM «
2.
SITE fACTORS
LAND, LABOR, & CAPITAL
Photo by
Yutaka Tsutano
3.
MANUFACTURING LOCATIONS:
China
South Korea
Thailand & Malaysia
Czech Republic
US
Photo by
Free Grunge Textures - www.freestock.ca
4.
SHIFT OF LOCATIONS
Originally manufactured in the US
Factories gradually moved overseas
Shift due to labor and input proximity
Photo by
Knight725
5.
INPUT LOCATIONS
Germany (Advanced Semiconductors)
Other parts of Europe (Chipsets)
South Korea & Japan (Memory)
Other parts of Asia ( Rare Metals)
Photo by
perpetualplum
6.
FACTORY LOCATIONS
Factories are clustered near inputs
Cost effective due to bulk- reducing manufacturing
Photo by
downhilldom1984
7.
FACTORY LABOR
Primarily semiskilled, Chinese workers of both genders
Wage: $17 per day or less, sometimes with food or shelter
Chosen due to fast ability to scale up and down & overall skill
Also chosen due to strong Asian supply chains
However, the industry is non- labor intensive
Photo by
Cory M. Grenier
8.
CAPITAL
Headquarters are located in Silicon Valley
Location due to generous banks who lend capital
Significant funds are given to technology companies, like Apple
Generosity is based off of past companies' success
Photo by
Vít ‘tasuki’ Brunner
9.
SITUATION FACTORS
Photo by
ecstaticist
10.
PROXIMITY TO INPUTS & MARKET
Factories are located near inputs in Europe & Asia
Apple stores are located near large markets
Markets include America, Europe, East Asia, and South Oceania
Photo by
medically_irrelevant
11.
WORLDWIDE APPLE STORE LOCATIONS
12.
INFLUENCE OF TRANSPORTATION
Due to the bulk reduction of products, factories tend to be close to inputs
There is truck and rail transportation from inputs because of such proximity
After production, iPhones are shipped to break in bulk points
Because of expensiveness and small size, they are then sent off by plane
Photo by
ponte1112
13.
INFLUENCE OF tECHNOLOGY
New manufacturing advancements allowed new features
For example; Chinese glass cutting machinery allowed for glass screens
Rapid manufacturing technology growth occurred in Chinese plants
Such technology further promoted the oversea shift for manufactuers
Photo by
Augapfel
14.
PRODUCT TRANSPORTATION ROUTE
15.
JUST IN TIME DELIVERY
Apple originally began with holding 90 days of inventory
It adopted the Just In Time model due to success from other tech companies
The model was made easier by the flexibility & availability of Chinese workers/ resources
Photo by
jcwpdx
Patrick Brady
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