Orbit

advertising themes

• Orbit wires and cables are fire resistant
• In case of a fire they don't catch fire and smoke causing asphyxiation 
• Havells  has been promoting the " wires that don't catch fire "
• So we need to say the same thing in a different way
• We need to look at total protection

Feel Safe

Feel safe / Routes

• We can take the platform of feel safe for Orbit
• Feel safe can be said in many ways. 
• Holding hands : Soft. Emotional way of saying
• Horror, sex : Funny way of saying 
• Cinema dialogue : Baghgega aag. 

orbit Bulbs

LED vs CFL

• LED offers two distinct advantages.
• Lasts long. Saves Electricity.
• Apart from the above it does not emit fumes and is ecologically right 
• LED bulbs are expensive to buy. But they payback their cost within 6 months
• They are also brighter and give you more options to choose from 

LED Bulbs

LED

• We could look at a totally different approach 
• Edison. Imagine scientists talking in a lab
• Convincing dad . Convincing boss. 
• Lasts for a Generation. " what are you studying?"
• When the light is dull life is dull