Social Media Professionalism For Nephrologists by

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Social Media Professionalism For Nephrologists

Published on Nov 18, 2015

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PRESENTATION OUTLINE

SOCIAL MEDIA CHALLENGES TO PROFESSIONALISM:

DO THE RULES CHANGE OR DO WE CHANGE SOCIAL MEDIA?

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MARGARET S. CHISOLM, ASSOCIATE PROFESSOR, JOHNS HOPKINS UNIVERSITY

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SOCIAL MEDIA GUIDELINES

FOR EVERYONE

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PUBLIC

SOCIAL MEDIA IS

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AMPLIFIED

SOCIAL MEDIA IS

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PERMANENT

SOCIAL MEDIA IS

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BEHIND CLOSED DOORS

WHAT USED TO BE SHARED

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AROUND THE WORLD

CAN NOW BE HEARD

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10.

BEFORE

YOU POST

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15.

T - H - I - N - K

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T-RUE?

IS IT

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H-ELPFUL?

IS IT

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I-NSPIRING?

IS IT

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N-ECESSARY?

IS IT

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K-IDNEY?

IS IT

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K-IND?

IS IT

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SOCIAL MEDIA

FOR HEALTH CARE PROFESSIONALS

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WILD WEST

THE NEW

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UNCHARTED TERRITORY

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AMA GUIDELINES

Refrain from posting identifiable patient information
Use appropriate privacy settings & separate personal/professional accounts
Maintain professional boundaries & ethical behaviors
Monitor colleagues
Realize missteps can undermine reputation of self & field

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ASN GUIDELINES

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EXPERT GUIDELINES

SOCIAL MEDIA IN MEDICINE

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ONE SIMPLE RULE

COURTESY OF @AMCUNNINGHAM

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DON'T SHARE STORIES ABOUT YOUR COLLEAGUES OR PATIENTS

WITHOUT THEIR CONSENT

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TEN (MORE COMPLEX) RULES

HTTP://WWW.RCGP.ORG.UK/SOCIAL-MEDIA

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1. BE AWARE OF THE IMAGE YOU PRESENT ONLINE

AND MANAGE IT PROACTIVELY

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2. RECOGNIZE THAT PERSONAL & PROFESSIONAL

CAN'T ALWAYS BE SEPARATED

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3. ENGAGE WITH THE PUBLIC

BUT BE CAUTIOUS ABOUT GIVING ADVICE

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4. RESPECT PRIVACY

OF ALL PATIENTS

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5. SHOW YOUR HUMAN SIDE

BUT MAINTAIN PROFESSIONAL BOUNDARIES

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6. CONTRIBUTE YOUR EXPERTISE, INSIGHTS, & EXPERIENCE

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7. TREAT OTHERS WITH CONSIDERATION & RESPECT

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8. REMEMBER OTHER PEOPLE MAY BE

WATCHING YOU

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9. SUPPORT YOUR COLLEAGUES &

INTERVENE WHEN NECESSARY

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10. TEST OUT NEW IDEAS, LEARN FROM YOUR MISTAKES, &

HAVE FUN!

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Margaret Chisolm

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