Capsim (Baldwin 08)

To provide sustainable, high quality, reliable sensors for our customers using the latest technological advancements
available while maximizing shareholder value, employee productivity, and their opportunities for growth. Our products
adapt to fulfill evolving customer expectations which ensures customer satisfaction

Strategic Plan

• Automate early
• Avoid stockouts and emergency loans
• Utilize long term debt to finance plant/capital
• Sell equity to fund short term liabilities
• Create a new product

Deviations

• Current debt to finance activities instead of equity
• Emergency loans due to forecasting issues
• Only one team happy hour :(
• Early automation was key!

Strengths

Weaknesses

• Forecasting
• 4 Stock-outs/excess inventory 
• Excessive Working Capital
• Confusion on new product launch

What We Learned

• the importance of team communication
• apply business teachings and methods
• efficient ways to deal with issues
• make decisions without all the facts 

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