Supply and Demand Favorite Toy

Madame Alexander Dolls

• They were created Madame Alexander in 1928
• They were the most popular toy in the 1920's

Madame Alexander Dolls

• Madame Alexander was the first to make sleep eyes
• In 1948 she created the first walking dolls

Madame Alexander Dolls

• She made dolls modeled after the First Ladies.
• She was one of the first to mass produce collectible dolls.

American Girl Dolls

• They were created by Pleasant Rowland
• Launched their first 3 dolls in 1986
• They launched the Be Forever collection in 1986

American Girl Dolls

• In 1995 the created the My American Girl line which allows girls to create their own dolls
• Most of the dolls are 18" tall

American Girl Dolls

• In 2001 they started Girl of the Year
• In 1992 they launched the American Girl Magazine
• In 2004 they were officially renamed American Girl

How they've changed

• Madame Alexander dolls have changed from cloth dolls to porcelain dolls that can walk.

How they've changed

• American girl dolls have expanded their line from just 7 dollars to many different options.
• American Girl Dolls have changed by changing the torso color to tan instead of white.

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