BOCOG's Goals by Andy Van Ausdal

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Slide Notes

BOCOG's Goals

Published on Nov 24, 2015

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PRESENTATION OUTLINE

BOCOG's Goals

Further public transportation
Create a better environment
Improve hospitality & social development
Improve English levels
Present Beijing as civilized, friendly and hospitable

Photo by oldandsolo

Overcoming a negative image

Show the world they have grown
Show the world they have grown
Overcome stereotypes
Overcome stereotypes
Combat various NGO's
Combat various NGO's protests

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Violence in tibet

impact on athlete attendance?

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PR Firms to the rescue

Weber Shanwick (U.S. based)
Bell Pottinger (Brittish)
Hill & Knowlton

Andy Van Ausdal