Greet
Concept instead of storyboard
Creative design harus kolaborasi dengan Mido
They best understand the industry, their company and the clients

Film approach
Standard format lacks originality
Provoke emotional connection
Drama theme
Captivate the audience
4-5 minutes

Divided evenly
Focus on visualization
Spoken words alone lack emotion

Portray the journey
Transition through milestones
Example from Notting Hill (shown after the presentation)
Imply subtle messages
Signature product in the making

Accomplishments
Aerial shot
Subtle portfolio visualizations
Logo in making
Talent wearing products
Traditional stores selling products
Military personnel adjusting medals

Portrayal of key competence factors:
Comprehensive supply chain
Reliable pricing policy
One stop shopping
Compliance:
Work environment
Labor issues
Waste management
Etc.

Mido part of a larger entity
Support from holding & sister companies
All the while able to maintain specific focus

Trust:
The group
The company
The product

Visualization:
Scale of company's accomplishment
Public figure endorsement (Jack Nicklaus)
Transparent prices
Well preserved product (same product being made in scene 1)

Talent
Erwin Parengkuan
Ferdi Hasan
Steny Agustaf
Sofie Navita
Dian Sastro
Deswita Maharani
Kristanto Yoga
Elvita Khairani