THE LIFE OF THE DOUGHBOY

The Owners:
General Mills

Pillsbury shares the same owners as Yoplait, Betty Crocker, Green Giant, And Cheerios.

BIRTHDAY (ORIGIN)

• Born in Chicago in 1965
• Rudy Perz opens dough

PHILOSOPHY

• Nourishing Lives
• Healthier, Easier, Richer
• Their goal is to provide convenience for families
• They accomplish this with multiple brands

HE PERFORMS FOR:

• Children (they especially like his laugh)
• His owners appeal to parents

FAMILY

• Poppin fresh (him)
• Poppie fresh (wife)
• Bun bun (daughter)
• Popper (son)
• Grandmommer
• Grandpopper
• Biscuit the cat
• Flapjack the dog
• Uncle rollie

HIS CATCHPHRASE

• Laugh & Poke
• "Give me a beat and I'll help you bake a treat"

HIS MAKEOVER

• Happened in 2000
• Darker to make him look more edible

MAKEOVER

• 2004 change.
• His eye color changed from black to blue

ADVERTISEMENTS

• Has tons of commercials
• Sells some "toys"
• He's on majority of pillsbury packaging.