Survey2Games

Problems with status quo

Market Surveys are boring

Too many questions

Not enough people give surveys

Market Surveys Lack Accuracy

Bias because of lack of voluntariness

Marketers do not segment on PERSONALITY TRAITS

Very High Marketing Budget and Low Conversion

Hypothesis

Collecting data on Personality Types of a Lot of People, through engaging games.

Selling data to businesses to segment consumers and target marketing campaigns

Product for businesses

Selling data to businesses

Personality quizzes accurately and reliably segment users- Harvard Business Review/ Jounal of Consumer Psychology

Different Personality types have different buying influencers

Untitled Slide

• Mastermind
• Thinker
• Olympian
• Diplomat

Types of Games: Arcade, RTS, Board

Map personality quizzes on mobile games

Users gaming pattern reflect answers to quizzes

Incentive For User to Play

• Engaging games
• Better UI 
• In-game CASH rewards like mobile recharges
• Access to Personality Profiles

Mastermind- Detailed Specification- Prefer Mail Campaigns

Diplomat- Prefers in-person Sales representatives

Thinker- Prefers emotional connect/ celebrity endorsement

Olympian- Prefers loud intrusive advertising

Customer Interview Videos

Business Cards

Phone Calls

Minimum Viable Product- Actual Product in PDF