PROPAGANDA TECHNIQUES

APPEAL TO FEAR

• This image shows a result that scares you
• The addition of fear is used to persuade you into helping
• It shows you a future that you dont want to have
• It makes you want to take matrers into your own hands
• Presented by the WWF Foundation

BANDWAGON

• This advertisement intends to make you feel uncomfortable
• Its purpose is to make you feel like you're the only person without one
• The ad wants you to feel like you need to have an iphone or you're different
• Presented by Apple

GLITTERING GENERALITY

• Link to iPhone 5s commercial http://youtu.be/xTjejvnBJfU
• Glittering generality shows an actual human being using the product
• In this case you see a man using his iPhone
• This makes you picture yourself in his situation making you crave the product
• Presented by Apple

NAME-CALLING

• Link to verison commercial http://youtu.be/VZPjJI0K7Bk
• Here Verizon conpares themselves to a competing brand
• They do this to make themselves look better
• This makes people want their product more
• It also makes people want their competition less

PLAIN FOLKS APPEAL

• Link to Pepsi Commercial http://youtu.be/po0jY4WvCIc
• The purpose of the pespsi commercial is simply to make you feel good
• They just show people having a goid time with the product being sold
• They even added the famous Michael Jackson to get the audience excited
• Presented by Pepsi

SLOGAN

• Link to geico commercial http://youtu.be/QFrsR9NByc4
• In this ad they included a catch phrase
• The phrase is useful because it makes you remember geico
• Even when youre not watching an ad you still have the phrase in your head
• Provided by Geico

TESTIMONIAL

• Link to the nike commercial http://youtu.be/3XviR7esUvo
• In the ad nike shows professional soccer players wearing their products
• This makes people think that they have to get gear like pros to play like them
• It also makes them excited to see all their favorite players in one video
• Provided by Nike