Copy of Wildlife And Media Engagement
Published on Nov 19, 2015
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PRESENTATION OUTLINE
HARRY WILD
@HARRYCORNWALL
Digital marketing...
It's a way to bring a narrative to life. Engaging with online communities to generate exposure, opportunity and sales.
WHY NOW?
- Faster computing power
- Super fast broadband
- Digital cameras
- Smartphones
- Tablets
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ENGAGE THE VISUALS
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Photo by Robert S. Donovan
- Launched in 2004
- 757m daily users
- 1.23bn monthly active users
- 50% users between 25-49 years old
- 150m access via mobile devices
AN AVERAGE USER...
- Has 130+ friends
- 55 minutes on the site daily
- Connected to 80 pages, groups and events
- Adds 25 comments to content monthly
- Creates 90 pieces of content monthly
PEOPLE DON'T VISIT FACEBOOK PAGES...
- Don't post more than three times daily
- The average status lifetime is three hours
- Post at 7am, lunch time and 7pm
- Visual eye catching pictures
A SHAREABLE IMAGE...
- Humorous
- At a recognisable location
- Reinforces a message
- Unusual
- Provokes an emotion
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HOW TO FIND FREE IMAGES
- Www.flickr.com
- Advanced search
- Select Creative Commons and search for image
- Actions > view all sizes
- Download original size of the photo
A SHAREABLE POST
- Interesting and short
- Ask a question
- Lists - top 10s
- Include an image
- Link (delete it from the text box)
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- 150m monthly active users
- 43k uploads #wildlifephotography
- 1.2bn daily likes
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FOR EVERY 33 LIKES YOU GET 1 COMMENT ON AVERAGE
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WHAT IS TWITTER
- Social network
- Blogging platform
- Search engine
- Focus group
- News wire
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CONNECT
ENGAGEMENT IS A TWO WAY STREET
MONITORING
DOES A TREE MAKE A SOUND WHEN NO ONE IS THERE TO HEAR IT FALL?
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TWIT TIPS
- Average tweet lifespan is 2 hours
- Most people retweet at 5pm
- Most click throughs are between noon - 6pm
USEE REAL-TIME HASHTAG UPDATES AT EVENTS
WITH TWITTER, FACEBOOK AND INSTAGRAM
SCHEDULE
- Better planning
- Control the time of your messages
- Save time
- Keep on monitoring
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BLOGS
MORE BLOGGING, MORE TRAFFIC
- Make your blog evergreen
- Post 3 times a week
- Share your blog posts on social media
- Higher the page rank, more likely to attract sponsors
- Turn off capcha for ease of engagement
BLOG STRUCTURE
- Short, optimised title
- Catchy introduction
- Neat, bite size paragraphs
- Good quality, resized images
- Finish with call to action
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LEARN HTML SCRIPT
HELP PEOPLE FIND YOUR BLOG
KEYWORD RESEARCH
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6 EASY STEPS FOR PLANNING
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1. Brainstorm your thoughts
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2. Mark / create any actions
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3. Prioritise the actions into a list
4. Add time scales to the actions
5. Transfer the list to a calendar so you have a daily schedule.
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6. Share the calendar with your team
SEO
CONTENT IS KING
MIX UP VIDEO, IMAGES, LINKS, KEYWORDS WITH STRONG EDITORIAL
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"DON'T MAKE ME THINK"
CLEAN, FRESH DESIGN IS BRST.
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LINK BUILDING
MAKE SURE THE SPIDERS PICK YOU UP
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EVALUATE
REPORT BACK TO YOUR TEAM AND LEARN FROM YOUR FINDINGS
ANALYTICS
- Unique visitors
- Traffic sources
- Keywords
- Most popular pages
- Conversions
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QUESTIONS?
HARRY_WILD@HOTMAIL.CO.UK - @HARRYCORNWALL
