Evolution of marketing!
Published on Mar 23, 2016
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Evolution of marketing!
Photo by kevin dooley
Today's marketplace is fundamentally different as a result of major societal forces that have resulted in many new company capabilities.
Use of Internet as a powerful information and sales channel
Photo by Stian Eikeland
Tapping into social media to amplify their brand message.
Photo by mkhmarketing
Marketers can now facilitate and speed up external communication among customers.
Photo by Mark Fischer
Marketers can collect fuller and richer information about markets, customers, prospects and competitors.
Photo by Ray (rayphua)
Marketers can send ads,coupons, samples, and information to customers who have requested them or given the permission to send them.
Photo by Mountain/\Ash
Mobile marketing has made reaching the customers on a click of a button, possible!
Companies can make and sell individually differentiated goods.
Companies can improve purchasing, recruiting , training and internal and external communications.
Use of internet can facilitate and speed up internal communication among the employees.
These are the forces that have created new opportunities and challenges and has changed marketing management significantly.
Photo by Erik Charlton
