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Tony Hsieh's Vision For Vegas

Published on Nov 23, 2015

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PRESENTATION OUTLINE

MOVE ZAPPOS HQ TO LAS VEGAS CITY HALL

HOW COULD A CAMPUS HELP TO REVITALIZE DOWNTOWN?

THE ALL-INCUSIVE CAMPUS MODEL

GOOGLE, NIKE, APPLE

AMAZING AMENITIES

BUT HOW DO THESE CAMPUSES INTERACT WITH THEIR SURROUNDING COMMUNITIES?
Photo by Jason Kruse

OVER HUMAN DAY CARE

ZAPPOS EMPLOYEES WOULD PREFER DOGGY DAY CARE
Photo by anieto2k

IDEA:

CREATE A CAMPUS THAT FUNCTIONS NOT ONLY AS A WORKPLACE,
Photo by yourbartender

COMMUNITY GATHERING SPACE

BUT ALSO A

FREMONT EAST

A HUB OF SERENDIPITOUS INTERACTIONS

IT'S COMMUNITY-FOCUSED

IN THE PLACE YOU WOULD LEAST EXPECT IT
Photo by Nick Leonard

THE DOWNTOWN PROJECT

A $350 MILLION INVESTMENT
Photo by - Jason W

$50M: SMALL BUSINESSES

Photo by arvindgrover

$50M: TECH STARTUPS

Photo by The Next Web

$50M: EDUCATION, ARTS, CULTURE

Photo by tossmeanote

$200M: RESIDENTIAL & REAL ESTATE

DOWNTOWN PROJECT GOALS

Photo by glewtion

1. LIVE/WORK/PLAY

IN WALKING DISTANCE
Photo by treehouse1977

2. THE MOST COMMUNITY-FOCUSED

LARGE CITY IN THE WORLD
Photo by La Citta Vita

3. THE CO-WORKING CAPITAL OF THE WORLD

Photo by .dh

ROI VS. ROC

INSTEAD OF MAXIMIZING SHORT TERM "ROI" . . .

RETURN ON COMMUNITY

WE FOCUS ON MAXIMIZING LONG-TERM "ROC":
Photo by jenny downing

RETURN ON LUCK--ACCELERATING SERENDIPITY

AND INSTITUTIONALIZING "ROL":
Photo by Joelk75

OUR BIG BET:

THAT ACCELERATING COLLISIONS, COMMUNITY, & CO-LEARNING. . .
Photo by RLHyde

WILL LEAD TO ACCELERATING

HAPPINESS, LUCKINESS, INNOVATION, & PRODUCTIVITY
Photo by kevin dooley

SMALL BUSINESSES:

WE'RE INVESTING IN UP TO 200 THAT MEET OUR CRITERIA

OUR QUESTION TO ENTREPRENEURS

Photo by Rick Camacho

CHEF NATALIE YOUNG & "EAT"

OUR FIRST SMALL BUSINESS INVESTMENT TO OPEN
Photo by Benimoto

PEOPLE IN THE COMMUNITY CAME TOGETHER

TO MAKE HER RESTAURANT A REALITY,

SARAH NISPEROS

LIFELONG FASHIONISTA

COTERIA

THE FIRST FASHION RETAIL OPERATION IN FREMONT EAST

BEFORE

AFTER

THE DOWNTOWN PROJECT WORKSPACE

TECH STARTUPS

Photo by michael_park

CO-WORKING SPACES

Photo by .dh

VENTURE FOR AMERICA

EDUCATION, ARTS, CULTURE

Photo by Vox Efx

TEACH FOR AMERICA

Photo by EPIC Academy

FIRST FRIDAY

Photo by madmarv00

BURNING MAN

Photo by peretzp

RESIDENTIAL & REAL ESTATE

Photo by jimg944

"TRIUMPH OF THE CITY"

KNOWLEDGE AS MORE POWERFUL THAN SPACE
Photo by --Filippo--

DENSER COMMUNITIES=

MORE FREQUENT INTERACTIONS AND OPPORTUNITIES TO LEARN FROM ONE ANOTHER
Photo by Payton Chung

WHEN CITIES DOUBLE IN SIZE,

PRODUCTIVITY & INNOVATION PER RESIDENT INCREASE BY 15%
Photo by mugley

BUT THE SAME IS NOT TRUE FOR COMPANIES

HOW TO ACCELERATE LEARNING & INNOVATION:

Photo by julipan

1. MAXIMIZE THE # OF SERENDIPITOUS INTERACTIONS

Photo by Fukecha Nabil

2. ACCELERATE LEARNING OPPORTUNITIES

3. INCREASE THE CITY'S METABOLISM

3 INGREDIENTS FOR SERENDIPITY:

1. RESIDENTIAL DENSITY

OF AT LEAST 100 RESIDENTS PER ACRE
Photo by yxejamir

2. STREET LEVEL ACTIVITY

FOR RESIDENTS TO COLLIDE
Photo by La Citta Vita

3. CULTURE OF OPENNESS, COLLABORATION

CREATIVITY, & OPTIMISM
Photo by soot+chalk

GROUPS COLLIDING DOWNTOWN

Photo by GoodPix2008

1. 2000 ZAPPOS EMPLOYEES

2. 1000 TEACH FOR AMERICA

CORP MEMBERS AND ALUMNI

3. TECH STARTUP COMMUNITY

Photo by plewicki

4. SMALL BUSINESS COMMUNITY

Photo by Carol VanHook

5. ART AND MUSIC COMMUNITIES

Photo by purpletwinkie

6. OTHER PASSION COMMUNITIES

Photo by Rick Camacho

7. LOCAL RESIDENTS

Photo by total13

LEARNING FROM ZAPPOS & COWORKING

Photo by Oneras

CULTURE IS TO A COMPANY

AS COMMUNITY IS TO A CITY

UPWARD MOBILITY, ATTRACTING STARTUPS & THE CREATIVE CLASS

VALUES, INNOVATION, SERENDIPITY, PARTICIPATION

OUR SECRET WEAPON . . .

LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF

CURATED CONTENT, SERENDIPITY, LEARNING

CONNECTIONS, & COMMUNITY

DOWNTOWN EVERY DAY

CURATED CONTENT, SERENDIPITY, LEARNING, CONNECTIONS, COMMUNITY
Photo by Rich & Becky

INSPIRE THEATER

OUR BIG BET'S 3 GUIDING PRINCIPLES:

COLLISIONS, COMMUNITY, CO-LEARNING

WHAT WILL PEOPLE SAY ABOUT DOWNTOWN?

SMARTER

DOWNTOWN WILL MAKE YOU
Photo by Muffet

50%

OF HUMANS CURRENTLY LIVE IN CITIES
Photo by das farbamt

75% OF ALL PEOPLE WILL LIVE IN CITIES

WITHIN OUR LIFETIME,
Photo by tinou bao

AS A STARTUP

WE'RE THINKING OF THE CITY

DOWNTOWN LAS VEGAS

THE CITY OF POSSIBILITIES