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Packaging and Labeling
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Published on Feb 05, 2016
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PRESENTATION OUTLINE
1.
Packaging and Labeling
Photo by
fields_betsy
2.
Packaging
Package: physical container or wrapping for a product
Integral to product design process
10% of retail price is spent on the design of packaging
Photo by
Torben Bjørn Hansen
3.
Promotion/Selling
Customer reactions to packaging impact purchasing decisions
Provide messages about performance, features, and benefits
Helps to minimize the loss of sales to competing products
Photo by
Cayusa
4.
Define Product Identity
Promotes product image
Conveys: prestige, convenience, status, etc.
Photo by
Nick J Webb
5.
Provides Information
Provides directions for use
Provides information about its contents, nutritional value, or potential hazards
Photo by
JeepersMedia
6.
Expresses Customer Needs
Packages come in various sizes to meet different demands
Example: family packs
Must keep up with changing values and lifestyle trends
Photo by
Mona Loldwoman (Look for the good)
7.
Ensure Safe Use
Insure product safety
Blisterpacks: packages with preformed plastic molds surrounding individual items arranged on a backing
Childpoof containers
Photo by
bartsz
8.
Protecting the Product
Protects product during shipping, storage, and display
Should also prevent tampering, shoplifting, breakage, and spoilage
Photo by
xiaming
9.
Packaging Issues
Packaging allows companies the opportunities to incorporate the latest technologies
Packaging can also address environmental and social concerns
Photo by
VFS Digital Design
10.
Aseptic Packaging
Food storage process that keeps foods fresh without refrigeration for extended periods
Involves sterilization of the packaging and the food
Filled and sealed in a sterile area
Photo by
scrapthispack
11.
Environmental Packaging
Response to demand for environmentally sensitive design
Reusable, recyclable, and safer for the environment
Photo by
eelke dekker
12.
Cause Packaging
Packaging to promote social and political causes
Encourages consumers to participate in different causes
Used to increase differentiation from competitors
Photo by
Yongjiet
13.
Labeling
Information tag, wrapper, seal, or imprinted message that is attached to a product or its package
Main function is to inform consumers about the contents and to provide directions for use
Protect companies from liabilities
Some labeling is government regulated
Photo by
sylvar
14.
Brand Label
Label giving the brand name, trademark, or logo
Example: Chiquita banana label
Photo by
JeepersMedia
15.
Descriptive Label
Label that gives information about the product's use, construction, care, performance, and other features
Can include: illustrations, weight and dimensions, dating and storage, ingredients, product guarantees, and instructions
Photo by
Enokson
16.
Grade Label
States the quality of the product
Example: Grade A eggs
Photo by
chelsey.baldock
17.
Labeling Laws
Packaging must meet local, state, and federal standards
Fair Packaging and Labeling Act (1966)
Prevent manufacturers from misleading consumers with deceptive or incomplete labels
Photo by
Timothy Valentine
18.
FDA Regulations
Nutrition Labeling and Education Act
Requires nutritional information on food
Health warnings on packages
Photo by
ilovebutter
19.
FTC Regulations
The Care Labeling Rule
Care of products must be on labels
FTC monitor false or misleading advertising
Photo by
shawdm
20.
Department of Agriculture Regulations
National Organic Rule: produced without hormones, antibiotics, herbicides, insecticides, chemicals, genetic modification, or germ-killing radiation
Country of Origin Labeling: must be placed on all fruits, vegetables, peanuts, meats and fish
Photo by
nikoretro
21.
Untitled Slide
Kara Grise
Haiku Deck Pro User
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