PAPAS
Published on Jan 27, 2020
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
What is the PURPOSE/desired outcome?
- What is the writer trying to accomplish?
- Are they trying to persuade the audience to take some action?
- Change their minds? Reconsider or think about something? Inspire?
- Communicate a particular experience?
Photo by dbking
Who is the AUDIENCE?
- What are their beliefs, needs, or values?
- What are their biases?
- What kind of evidence will be needed to persuade the audience?
Photo by davide ragusa
What is the PERSONA/public image?
- Tone is the expression of attitude created by selection (diction), arrangement (syntax), and purposeful details & images.
- Is the writer's tone positive, negative, humorous, sorrowful/fearful, or neutral?
Photo by Rain Love AMR
What is the ARGUMENT/message?
- What is the thesis or argument?
- What is the purpose/desired outcome?
- What will the audience do if persuasion is successful?
Photo by AbsolutVision
Structure
- How is the message organized/structured? Consider the beginning, ending, internal signals and segmentation?
- What creative techniques are used to attract and hold the audience's attention?
Photo by Alain Pham
