1 of 19

Slide Notes

DownloadGo Live

Parllay - Engagement@Scale

Published on Nov 18, 2015

Parllay - Engagement@Scale was created by Maria Dykstra and presented at #SIC2013 by Dr. Ying Li.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

ENGAGEMENT @ SCALE

DEMOCRATIZING SOCIAL MEDIA INDUSTRY
Photo by Pink Sherbet Photography
2.

DATA SCIENTISTS PERSPECTIVE ON MARKETING AND IMPLICATIONS OF KNOWLEDGE TECHNOLOGIES

MAD MEN AND MAD MATHEMATICIANS:
3.

1- FRAGMENTATION:

AN AVERAGE CAMPAIGN REQUIRES 6-8 TOOLS
Photo by mr.bmonroe
4.

2-HIGH COST:

AN AVERAGE TOOL CAN COST $600-5000/MONTH
Photo by monkeyc.net
5.

3-LACK OF ENGAGEMENT:

AN AVERAGE ATTENTION SPAN OF A CONSUMER IS 8 SECONDS
Photo by Dave Duarte
6.

4-LAG IN SOPHISTICATION:

EXISTING SOCIAL MEDIA MANAGEMENT PLATFORMS HAVE NOT EVOLVED
7.

5-INCONSISTENT ROI:

THERE IS NO AGREEMENT ON SOCIAL MEDIA ROI MEASUREMENT
Photo by stevenharris
8.

IMAGINE A WORLD...

Photo by Ame Otoko
9.

YOU CAN REACH YOUR IDEAL CUSTOMER...

10.

...ANYTIME...ANYWHERE...ON ANY DEVICE!

11.

YOU CAN TAP INTO NETWORK OF HIGHLY ENGAGED AUDIENCE....

Photo by Xiaozhuli
12.

...CAPTIVATE THEIR ATTENTION...

Photo by TEDxPeachtree
13.

... AND REWARD YOUR MOST ENGAGED CUSTOMERS

Photo by Leo Reynolds
14.

YOU CAN MONITOR ALL OF YOU SOCIAL STREAMS...

Photo by HckySo
15.

...VIA UNIFIED CUSTOMIZABLE DASHBOARD

Photo by Ricky Romero
16.

YOU CAN TRANSFORM UNSTRUCTURED DATA...

Photo by stan
17.

...INTO ACTIONABLE GRAPHS AND SALES SIGNALS

Photo by TonZ
18.

YOUR DREAM JUST CAME TRUE...

Photo by Alyssa L. Miller
19.

INTRODUCING PARLLAY

UNIFIED AUDIENCE ENGAGEMENT PLATFORM

Maria Dykstra

http://tredigital.com