How to Develop an Effective
Sales & Marketing Plan

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Business
Marketing

Over 420
Companies

&

35 Years
Of Service…

THE CUSTOMER'S JOURNEY

THE CUSTOMER'S JOURNEY

THE CUSTOMER'S JOURNEY

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CUSTOMER HAS MORE INFORMATION AVAILABLE
1. Social Media
2. Google
3. Blogs
4.Competitors

THE CUSTOMER'S CONTROL

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KNOW YOUR CUSTOMER

WHATS YOUR KEY MESSAGE?

• What do you do?
• For whom?
• Why they buy from you?
• How are you better/unique?
• What's your promise?

MANAGE YOUR PERCEPTION

MANAGE

• Your brand promise
• Company Traits
• Company Story
• Company Logo
• Company Tagline
• Company Imagery & Color

CREDIBILITY

WHAT'S IN IT FOR ME?

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AVOID "SHINY OBJECT SYNDROME"

STAY FOCUSED ON CUSTOMERS

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CHALLENGES
FROM
CLIENTS

Understanding the Difference between "programming a website"
Vs.
"Creating an online hub of all your customer communications and business development"

Having a Strategy that Focuses Everybody's Resources towards Specific Goals

CHALLENGES
FROM
WORDPRESS
PROGRAMMERS

Understanding the Difference between "programming a website"
Vs.
"Creating an online hub of all your customer communications and business development"

1. NOT SHARING RESPONSIBILITY FOR RESULTS