Friends and Family constantly ask me what it is that I do. PPC isn't new by any means, however because it's so hard to describe it in just a few sentences I put this together to help the non-users of PPC the ability to see what it is, and more importantly, it's value. We're in an age of amazing technological developments, and entrepreneurs and large businesses are competing for the same consumer dollars online. Anybody with a marketing budget can take advantage of PPC. This is an intro to one of the best online marketing activities.