Pay-Per-Click Search Engine Marketing

Published on Nov 22, 2015

Friends and Family constantly ask me what it is that I do. PPC isn't new by any means, however because it's so hard to describe it in just a few sentences I put this together to help the non-users of PPC the ability to see what it is, and more importantly, it's value. We're in an age of amazing technological developments, and entrepreneurs and large businesses are competing for the same consumer dollars online. Anybody with a marketing budget can take advantage of PPC. This is an intro to one of the best online marketing activities.

PRESENTATION OUTLINE

Pay-Per-Click Search Engine Marketing

Why Every Company Should be Doing it!
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It's no doubt that if you have a company, these days you also have a website.

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Just having a website is no longer good enough!

Your competition is doing more with their website than you are.

Why Online Advertising?

  • Online Advertising reaches more potential customers who are looking for your products or services, right when they are looking.
  • More Specifically, research indicates that searchers click on paid search ads more often than any other form of digital advertising.
  • Enter, Pay-Per-Click (PPC)
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What is PPC?

  • By far, the smartest paid search marketing campaigns are pay-per-click (PPC) campaigns. In PPC campaigns, you place a bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click that you get.

Example PPC Ads from Google

Instantly get top ad placements based on your keyword bid!

Why PPC?

  • Pay-Per-Click advertising is the best tool for getting perspective buyers at the bottom of the buying funnel
  • Potential customers will see your ads only when they’re searching for the products or services you offer, making them far more likely than a casual browser to buy.
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PPC for better ROI

  • It's close to impossible to know how many people see your ad through traditional advertising channels.
  • PPC allows you to track the number of impressions an ad gets (how many people see it) and more importantly, how many visits, conversions & revenue your web site gets, making it easy to see the Return on Investment (ROI).
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Anybody with a marketing budget should be leveraging PPC to drive growth!

Competition is continuously taking advantage of PPC. Why aren't you?

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Not sure where to start?
Need help? Let me know...

linkedin.com/in/stevetrujillo
steve.trujillo2@gmail.com

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Steve Trujillo

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