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People Insight

Published on Dec 02, 2015

People Insight by Ray Garcia buy StartUP Cards at amazon.com/author/raygarcia

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PRESENTATION OUTLINE

1.

People Insight by Ray Garcia

buy StartUP Cards at amazon.com/author/raygarcia
2.

YOUR STORY

AS YOU WISH IT TO BE
Photo by AngelaSpadaro
3.

STORYTELLING STRUCTURE

  • Inciting moment
  • Complication
  • Turning point
  • Saving action
  • Resolution
Photo by Doro Martin
4.

SELF MADE MILLIONAIRE

  • Epiphany
  • Hard work
  • Exhaustion
  • Lucky moment
  • Reward
Photo by onkel_wart (thomas lieser)
5.

OPPORTUNITY SEEKING

IMITATE THE BEST FIRST
Photo by ˙Cаvin 〄
6.

WHY FIVE TIMES

FIND THE UNDERLYING REASONS
Photo by otherthings
7.

WHY EXERCISE

BECAUSE IT IS HEALTHY
Photo by IvanClow
8.

WHY HEALTHY

IT RAISES BLOOD RATE
Photo by Vox Efx
9.

WHY IMPORTANT

IT BURNS CALORIES
Photo by megadem
10.

WHY DO THAT

TO LOSE WEIGHT
Photo by Rafael Peñaloza
11.

WHY GET THIN

I FEEL SOCIAL PRESSURE TO LOOK FIT
Photo by kevin dooley
12.

NEWS HEADLINE

WRITE YOUR FUTURE NOW
Photo by Wesley Fryer
13.

EVENT NARATIVE

WHO WHAT WHERE WHEN HOW WHY
Photo by Tim Ertl
14.

PITY, FEAR, CATHARSIS

THE STORY OF LIFE ON BIG SCREENS
Photo by iMatthew
15.

HAPPY ENDING

OR NEW BEGINNING
Photo by nasrulekram
16.

STORY TALK

WHAT IS INSIDE THE BUYERS HEADS
17.

DAY IN THE LIFE

PERSONAS ROLE PLAY USE CASE
Photo by nastia (New Flickr Account - see profile)
18.

EMPATHY

COMPASSION IS THE KEY
Photo by lecercle
19.

PAIN

FRUSTRATION, OBSTACLES, AVOIDANCE
Photo by Official U.S. Navy Imagery
20.

GAIN

DESIRE, IMPACT, EASY, PLEASURE
Photo by rondostar
21.

THINK & FEEL

DRIVES, WORRIES, ASPIRATIONS
Photo by Hindrik S
22.

SEE

AREA, EXPOSURE, FRIENDS, POV
Photo by mescon
23.

LISTEN TO

WHO INFLUENCES ON WHAT CHANNELS
Photo by HogueLikeWoah
24.

SAY AND DO

PUBLIC BEHAVIOR, ATTITUDES, CONFLICTS
Photo by Zuhair Ahmad
25.

PEOPLE ARE BIZARRE

  • Ask them for help
  • Look at what they do
  • Learn from observation
  • Try it yourself
  • Do it again
Photo by whatnot

Ray Garcia

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