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Pernod Ricard Sweden Communications

Published on Nov 30, 2016

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PRESENTATION OUTLINE

1.

Pernod ricard sweden

strategy. content. delivery.
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from network journalism . . .

3.

to training and running global campaigns . . .

4.

strategic communications

is a paradigm shift
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competence

plus communications confidence
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we are continually

communicating
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communications

Land on a timeline . . .
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four seconds

to make a first impression
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Awareness

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how do you connect

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handshake

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business introduction

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you're never not communicating

forward or backward
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targets

your experience. your audience.
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AIM

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AIM

Audience. Intent. Message. 
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Audience

  • It's about them not you
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Audience

  • It's about them not you
  • demographics
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Audience

  • It's about them not you
  • demographics
  • hopes. dreams. fears.
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Audience

  • It's about them not you
  • demographics
  • hopes. dreams. fears.
  • tHE PICTURES IN THE OTHER GUY'S HEAD.
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whose agenda?

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INTENT

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agree beforehand on INTENT

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intent

  • NARROWLY DEFINED
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intent

  • NARROWLY DEFINED
  • mOTIVATES TO ACTION
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intent

  • NARROWLY DEFINED
  • mOTIVATES TO ACTION
  • AGREED UPON BY TEAM
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intent

  • NOT SIMPLY TO INFORM!
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28.

MESSAGE

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WHAT IS A MESSAGE?

AUDIENCES REMEMBER ABOUT 7 PERCENT...
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MESSAGES ARE

  • HIGH LEVEL
  • MEMORABLE
  • EMOTIONAL
  • DATA BACKED
  • BRIEF
  • REPEATABLE
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PREPARE FOR THE ELEPHANT

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gINA'S PRINCIPLES

  • MAKE IT PERSONAL
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POWER OF IN-PERSON

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reMEMBER!

THE PRESENTER IS THE PRESENTATION
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READY. AIM. SUCCESS!

FIND YOUR AIM
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gINA'S PRINCIPLES

  • MAKE IT PERSONAL
  • PRACTICE. PRACTICE . . .
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37.

gINA'S PRINCIPLES

  • MAKE IT PERSONAL
  • PRACTICE. PRACTICE . . .
  • dON'T LECTURE, COMMUNICATE
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38.

gINA'S PRINCIPLES

  • MAKE IT PERSONAL
  • PRACTICE. PRACTICE . . .
  • dON'T LECTURE, COMMUNICATE
  • WHAT'S RECEIVED IS VITAL
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39.

Q AND A

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40.

Q AND A

  • ANTICIPATE AND VET
  • RETURN TO MESSAGE
  • KEEP CALM
  • STAY IN CONTROL
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41.

gINA'S PRINCIPLES

BE THE MOVIE NOT THE BOOK!
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42.

pernod ricard

Thank you!
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Gina London

https://www.facebook.com/app_scoped_user_id/10152870478241619/