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Personal Branding: A Crash Course
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Published on Oct 12, 2017
Created for the Swing Shift Career Accelerator in Seattle.
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1.
Personal Branding: A Crash Course
The Swing Shift - October 2019
Photo by
Julien Haler
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Catherine Carr
Founder and Chief Inspiration Officer, Vitamin C Creative
http://vitaminccreative.co
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This can feel overwhelming.
Now I have to brand myself?
Photo by
3oheme
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Relax! You got this.
Photo by
woodleywonderworks
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Today
Demystify!
Build!
Activate!
Photo by
Julien Haler
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We'll use a process very much like the one I use with my clients. We are looking for that magic intersection right in the middle.
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1. Demystify
Photo by
photoblog0006
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Brand does not equal logo.
Brand does not equal a logo.
It’s not even just the visual aspects.
Photo by
clevercupcakes
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You don't have to spend money.
Photo by
Oscar Nord
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You already have a personal brand.
It relates to a lot of things you've covered already:
Career Discernment
Google Suite
Resumes
LinkedIn
Social Media Platforms (IG, FB and Twitter)
Elevator Pitch and Positioning
Presentation skills.
Photo by
rawpixel
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Why?
Photo by
Veronique Debord
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You can get where you need to go faster.
Photo by
mag3737
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You can stand out from the crowd.
Photo by
Anne Worner
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You can be you.
Photo by
Sandra Chile
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You can charge more.
Photo by
401(K) 2013
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Photo by
existentialism
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Keeper of the Flame!
Other Cranium titles:
King of Ka-Ching
Worldly Wordsmith
Hip Shipster
Smooth Operator
Baron von Blueprint
(What would your Cranium title be?)
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What would your Cranium title be?
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2. Build
Photo by
photoblog0006
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Brand audit: How do you show up?
Clarity
Consistency
Creativity (interestingness)
These are the pillars I use in my work with Vitamin C; we'll try them on here.
Photo by
photoblog0006
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Quick audit
Google yourself
Social media profiles
Other touchpoints: website, business card, etc.
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Don't undervalue what comes easily to you.
Photo by
rossbelmont
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What you don't do is just as important as what you do.
You don’t have to be everything to everybody. In fact, clarity and focus are your friends.
Photo by
ismael villafranco
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Your list of wow - internal
What are you especially good at? What are your superpowers?
When do you feel like you're in the zone? What is fun and energizing?
How do others tend to describe you?
LinkedIn recommendations
Ask somebody in this room
Write down how people have described you
Ask a friend
32.
Your list of wow - external
How do others tend to describe you?
LinkedIn recommendations
Performance reviews
Etc.
LinkedIn recommendations
Ask somebody in this room
Write down how people have described you
Ask a friend
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Your brand universe
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What's in (and out of) your brand universe?
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A little research
Careers pages
Job listings
LinkedIn profiles
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Archetype Exercise
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Archetype Crash Course
Deep storytelling roots: transcend time, culture, language
Plato...Carl Jung...Joseph Campbell..."The Hero and the Outlaw"
Help us identify white space & north star/inspiration
Photo by
Darron Birgenheier
39.
Guiding Principles
None are inherently positive or negative
Don't get too hung up on the labels
Starting point - wide range of possibility within each
Ideal outcome is to identify ONE to build around
Photo by
marfis75
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12 Archetypes and Core Motivations
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Cars
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Coffee Shops
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12 Archetypes and Core Motivations
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What are some other examples of [archetype]?
What kind of [archetype] do you want to be?
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There's no right or wrong way to do this.
Photo by
Oliver Roos
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3. Activate
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Building Blocks
Social presence (persona, or not)
Headshot/cover photo
Headline & bio (About me)
Manifesto
Business name/URL
Visual elements - fonts, color choices, design
Photo by
Patrick Miyaoka
62.
You can start right now.
Photo by
Anna Sidwell
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Ongoing Expression
What do you post/tweet/write about (on which channel)?
What do you say yes to? (And no to?)
How do you frame the conversation around your strengths?
64.
You're never "done."
Photo by
Colton Jones
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It's ok to evolve.
Photo by
Boris Smokrovic
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Secret Sauce Creative
Photo by
Philipp Küng
67.
Catherine Carr
Founder and Chief Inspiration Officer, Vitamin C Creative
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Your brand universe
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Say it out loud.
Photo by
Jason Rosewell
72.
Have fun with it!
Photo by
Julien Haler
Catherine Carr
https://www.haikudeck.com/vitamin-c-creative-portfolio-business-presentation-LEEXVKdNwE
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