Personal Branding
Published on Nov 19, 2015
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PRESENTATION OUTLINE
PERSONAL BRANDING
Photo by martinak15
WHAT IS BRANDING?
BORN OF EXPERIENCE AND REFLECTS REPUTATION
Branding is a name, design, symbol, or other feature that sets one business apart from another.
Think of some of the best brands you know (Apple, coke, Disney, Amazon)
Brands with negative public opinion (wal-mart, AT&T, BP, Sears)
Think of some of the best brands you know (Apple, coke, Disney, Amazon)
Brands with negative public opinion (wal-mart, AT&T, BP, Sears)
Photo by ancama_99(toni)
WHERE IT ALL BEGAN...
Brands started as a stamp of ownership- on cows
Later put on wooden crates being shipped to customers as a sign of good source and good quality
Later put on wooden crates being shipped to customers as a sign of good source and good quality
Photo by Florian Seiffert (F*)
...TO WHERE IT IS TODAY
Today, branding is big business
Companies spend on average 10% of their annual budget on branding alone
Companies hire entire teams to manage their brand.. Which is completely separate from marketing
Companies spend on average 10% of their annual budget on branding alone
Companies hire entire teams to manage their brand.. Which is completely separate from marketing
WHAT IS PERSONAL BRANDING?
So we know brands have been available to farmers, manufacturers, advertisers
Now they're available to you
Personal branding is increasing brand awareness, confirming brand credibility, creating brand loyalty, and differentiating from competitors
It's the process by which we market ourselves
Now they're available to you
Personal branding is increasing brand awareness, confirming brand credibility, creating brand loyalty, and differentiating from competitors
It's the process by which we market ourselves
Photo by Rob Ellis'
"It's time for me and you to take a lesson from big brands...all of us need to understand the importance of branding. We are CEO's of our own companies: Me, Inc. to be in business today, our most important job is to be head marketer for the brand called You."
Photo by garryknight
$70,452,000
94% of people recognize the coca cola label
54% recognize the cross
450 brands
Top soda brand in the world
54% recognize the cross
450 brands
Top soda brand in the world
Photo by Vermin Inc
KEY DIFFERENTIATOR
We need to develop our brand sooner rather than later so it can differentiate us from the competition
Photo by Greh Fox
YOUR SELF IMPRESSION = HOW PEOPLE PERCEIVE YOU
Photo by Jonathan Pobre
We are all a brand.
Photo by Rob Swatski
