Persuasive Techniques Used in Advertising

Bandwagon

• "Jumping On the Bandwagon"
• A form of propaganda 
• Exploits the desires of people to join the crowd

Facts & Figures

• Statistics and objective data used to prove superiority of a product.
• Logos
• example: 80% of dentists recommend Colgate

Plain Folks

• The suggestion that a product is practical for any "ordinary family"
• Politicians often employ this technique.
• Pathos
• https://www.youtube.com/watch?v=sOuizLehD2k

Snob Appeal

• The purchase a product or service that will elevate your status.
•  https://www.youtube.com/watch?v=_ZAZD3ylG6Y 

Ethos & Testimonial

• The end user of a product or service attests to its efficacy and benefit
• 1. Celebrity Endorsement
• 2. Expert Opinion
• 3. Man on the Street
• 4. Satisfied Users

Bribery

• Provides incentive to buy a product
• " Buy One Get One Free"
• Product appears cheaper and more desirable