The Game of Scale

Checkpoint Time

• Assess Yourself: How far have you come?
• What are your key accomplishements and what's yet to be completed?
• What Stage in Business are you in?
• Are you ready to advance to the next stage?

There are 4 Stages of Business and you are in one of them. Find out which one you are in and how to get to the next!

TECHNICIAN PHASE

• Key Indicators: Do it all Yourself
• Top Priority: Deal Flow

TECHNICIAN PHASE TASKS

• Attract leads
• Grow email list
• Build FB Group
• Host Sales Calls
• Deliver Program
• Manage Admin and Tech Pieces
• Run FB ADs

TECHNICIAN PROS

• Massive Shift in Income
• Low Cost

TECHNICIAN CONS

• Overwhelm
• Lacking Consistency
• Quality
• Time
• Don't enjoy it anymore

KEY: Master things yourself FIRST so that you can outsource and train the right people. You need to understand what’s happening at each part of the process yourself.

Things we need to Master first:

• Leads: Get 5 Bookings per Day
• Sales: Enroll 20 - 30% of your leads
• Getting results for clients
• Your own Mindset (Beliefs)
• Tracking (don't fly blind)
• Delegating to your Assistant

HOW TO SCALE

• Increase Ad Budget
• Max out your Sales Calls (30 / month)
• Hire out low cost tasks (tech and admin)
• Create Group Hybrid Program
• Hire Sales Team Member when you can consistently book 5 sales calls PER DAY

MANAGER PHASE

• Key Indicators: Delegating
• Top Priority: Hiring

MANAGER PHASE TASKS

• Delegating
• Setting and Enforcing Standards
• Hiring A-Players only
• Setting clear objectives
• Creating policies / Don't delegate a broken process
• Appreciate and Incentives

MANAGER PROS
Your Schedule starts to lighten up & Income rises.

MANAGER CONS
Learn to let go of tasks.

Key: Find out what you are good at, what do you love to do? Delegate the rest.

Things to Master:

• Identify and hire A-PLAYERS
• Letting go of doing it yourself
• Set the Rules
• No Drama Policy
• Do not settle for mediocre performance
• Empower your Team, Create a Culture

How to Scale

• Hire out all Key Areas
• 25%: Team Management
• 25%: Clients
• 25%: Vision and Content Direction
• 25%: Marketing

CEO PHASE

• Key Indicators: Management of People
• Top Priority: Optimization

CEO PHASE TASKS

• Delegating and Hiring
• Optimization of the Machine
• Focus on what works
• Tiny changes can have a huge impact

CEO PROS
Income Rises, You focus on higher level tasks

CEO CONS
Removed from Day to Day Activity, Dependency on Team, Removed from Clients

Key: Focus keenly on optimizing the system, eliminating inefficiencies, and making more with what you have.

Things to Master:

• Team Management
• Visioning / Driving the Direction
• Finding Inefficiencies
• Quick Decision Making

How to Scale

• Hiring
• Process Improvements
• Move to President Role with ALL KEY AREAS COVERED BY OTHER PEOPLE

PRESIDENT PHASE

• Key Indicators: Company completely runs itself
• Top Priority: Taking it public or selling

The Inner Game of Scale

Your Mental Rubber Band

What are some of the things that you say to yourself frequently?
List your Beliefs.

What are these thoughts costing you?
List them.

Growing Resilience is like a Muscle

• You need to practice your beliefs daily
• Go from hopeful to expecting to happy to extatic slowly
• Create believes about YOURSELF, THE WORLD, and OTHERS
• Create an empowering identity around yourself and expand with that muscle
• Next time you whine about that thing, you are going to laugh

Reframe your Beliefs.

What beliefs do you need to have for a $100,000 a month Business?
List them.
Be as specific as possible!

Decide to be 100% responsible for how you feel.
Own it all.
Activate that muscle when challenges arise.

Being responsible means going internal and DECIDE how you want to feel about it. Go in and see how you feel about it.
Notice and acknowledge that feeling.
How do you want to feel?

With this you can shorten the amount of time you spend suffering.
My go to emotion is gratitude.
You can not feel angry and grateful at the same time.

What are you committed to doing to take responsibility for your emotions?
How often are you going to review your BELIFS?

Action Items

• Know how to get to the next phase in business (Manager Stage or CEO)
• Stack up your BELIEFS and practice them DAILY
• Gratitude Practice
• Stop suffering with the problem - move toward the solution