The first contest was held in 1949 as the Grand National Recipe and Baking Contest and hosted in the Waldorf-Astoria Hotel. Until 1994, the grand prize was $50,000. Since 1996, the grand prize has been $1,000,000.
Winners agree that Pillsbury may use winner’s name, picture, likeness and voice for advertising and promotional purposes including in any publicity, promotion, or advertising in any form of media, including websites.