Pinterest 101

Published on Mar 16, 2016

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PRESENTATION OUTLINE

Pinterest 101

#mc4382u
Photo by mkhmarketing

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Photo by Thomas Hawk

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Photo by Sweet One

Founded by Ben Silbermann in March 2010

Photo by deerkoski

80-85% of audience

Photo by jeffdjevdet

80% of traffic: mobile

Pinterest 101

  • Boards = virtual bulletin boards
  • Pins = images posted to the board(s)
  • Most pins link back to original content

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While other social media sites focus on who we are...

Pinterest is about who we want to be

Photo by Hatoriz

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Photo by Bruno Weler

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Photo by Werner Kunz

Pinterest = eye candy

Photo by Erwin Bolwidt

Boring won't cut it

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The perfect mix

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Photo by ^Joe

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Questions to Ask

  • Does my picture feed the consumer dream?
  • Did I give my boards clever, creative titles?
  • Does every photo include a link?
  • Is the photo optimized for repins?

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Photo by monkeyc.net

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Newsrooms and Pinterest

  • Lifestyle
  • Contests
  • Community
  • Archives
  • Wedding announcements
  • Niche topics (potholes, quotes into visuals, mugshots)

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Or...storytelling

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