First and foremost, remember that you live with your idea in your head 24/7: you have developed a mental shorthand, along with the jargon and assumptions/concepts of your field.

Your audience probably doesn’t have any of those things, so you need to be sure to break down complex concepts into relatable situations and ideas.

Know your audience & craft your pitch to that audience

Will they be a tech-savvy group? Older, not-so-much?

Make sure your wording is appropriate for them

If you don't know, take an educated guess and aim lower/simpler