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ALSO KNOWN AS... TEMPORARY RETAIL, FLASH RETAILING, AND POP-UP STORES.

BEGAN IN THE EARLY 1990'S IN LARGE URBAN CITIES SUCH AS TOKYO, LA, AND NYC BUT HAVE GAINED POPULARITY AND ARE FOUND CURRENTLY WORLDWIDE.

THEY SELL VIRTUALLY ALL CONSUMER PRODUCTS SUCH AS ART, FASHION, JEWELLERY, GADGETS, AND FOOD.

TYPICALLY OPEN BETWEEN 1 DAY AND 3 MONTHS, POP- SHOPS ARE FOUND IN HIGH TRAFFIC ARES SUCH AS CITY CENTRES, MALLS, AIRPORTS,BUSY STREETS, AND OUTLETS.

PURPOSE FOR SETTING UP A POP-UP

• Sell products during events or holidays
• Launch new products or generate brand awareness
• Move inventory
• Test idea or location
• Increase "cool" factor

BENEFITS

• Lots of excitement/hype around a new pop-up
• Approximately 80% cheaper than setting up a permanent location
• You can test a new market without a huge committment
• It can be set up in an already busy location
• Theres a possibility to move a lot of merchandise

MORE...

• The opportunity to connect with your customers personally
• No long-term obligations
• Options for cross-promotional ideas
• Good way to research and monitor customers response
• Flexible, so changes can be made quickly to suit audience

If your pop-up is successful, it could be used as proof of your idea and may help you find investors or get funding!

POSSIBLE RISKS

• Finding and training competent staff
• Investments such as POS systems, decor, advertising, etc.
• Client frustrations if they need to return or feel theres too little stock
• Only gives you a snap-shot, for example the effect time of year has
• Keeping the same image if you do something permanent

HOW TO MARKET YOUR POP-UP

• Social media such as facebook, twitter, and instagram
• Advertise in newspapers or magazines such as swerve or avenue
• Attend other events or host contests
• Use radio or busy places such as coffee shops
• Anywhere that can reach your target market and build hype

PAST SUCCESSFUL CALGARY POP-UPS

• Phil & Sebastian Coffee Roasters
• Jelly Modern Doughnuts
• Sidewalk Citizen Bakery

OPEN NOW...BAMBOO BALLROOM SHOWCASING EDMONTON FASHION DESIGNERS

COMING SOON...

THANK YOU!