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Slide Notes

DownloadGo Live

PR launch proposal slide deck outline

Published on Oct 26, 2016

I made this presentation for a technology app product launch that never happened--the Micro Magazine. But what an amazing idea! It illustrates my superb communication, positioning and launch strategy skills though.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

The MicroMagazine

SOCIAL MEDIA & PR PLAN PREPARED BY CHAIN REACTION AGENCY
Photo by choofly
2.

THE TEAM

20 YEARS OF TECHNOLOGY LAUNCH EXPERIENCE
3.

POSITIONING

NOT PRETTY ON AN IPHONE
Photo by found_drama
4.

VIRAL MARKETING STRATEGY

DISTRIBUTION
Photo by Stuck in Customs
5.

VIRAL MARKETING STRATEGY

DISTRIBUTION
Photo by Stuck in Customs
6.

THE LAUNCH

PROPOSED DATE: MARCH 2013
Photo by jikatu
7.

TIMELINE

PLANNING, MESSAGE, TARGET LISTS, DOCUMENTS
8.

PRE LAUNCH TOUR

ADVANCE WEST COAST
Photo by ecstaticist
9.

PRESS TOUR

ADVANCE NYC
Photo by Stuck in Customs
10.

LAUNCH EVENT

POTENTIAL VENUES TO EXPLORE
Photo by romana klee
11.

LAUNCH

POSSIBLE LAUNCH EVENTS
12.

SAN FRANCISO

1:1 Meetings
Photo by WarzauWynn
13.

PRESS COVERAGE

TARGET PUBLICATIONS
Photo by Stuck in Customs
14.

KEY NETWORKS

FOR SOCIAL MEDIA CAMPAIGN
Photo by Rock On M3dia
15.

FACEBOOK

AGRESSIVE CROSS POSTING, LEVERAGE PARTNERS
Photo by west.m
16.

TWITTER

LEVERAGE PARTNERS -- THEY TWEET FOR US
Photo by west.m
17.

PINTEREST

MEMES, INVESTMENT, STARTUP CHANNELS
Photo by stevegarfield
18.

LINKED IN

CROSS POLINATE INVESTMENT, STARTUP GROUPS
Photo by nan palmero
19.

GOOGLE+

ROBERT SCOBLE'S LIST
Photo by west.m
20.

YOU TUBE

AFTER FAN PAGE FOLLOWING ESTABLISHED
Photo by Michele Ficara Manganelli
21.

BLOG

THE CENTERPIECE OF THE SOCIAL WHEEL
Photo by Tojosan
22.

INSTAGRAM

BREAKING NEWS AT EVENTS
Photo by docpop
23.

COLUMNISTS

CONCENTRATE ON SOCIAL MEDIA, PUBLISHING, TECH
Photo by Thomas Hawk
24.

REVIEWERS

SOCIAL MEDIA, ADVERTISING, TECH
Photo by Paul Robert Lloyd
25.

KEYWORD TAGGED

PRESS RELEASES
Photo by toprankonlinemarketing
26.

CROSS POLINATION

CROSS PROMOTE INTO PROFESSIONAL GROUPS ON FACEBOOK, LINKED IN
Photo by cproppe
27.

EARLY ADOPTERS

THEY START THE VIRUS
Photo by BenSpark
28.

MAINSTREAM

LEVERAGE MEDIA PARTNERS
Photo by theqspeaks
29.

ANALYSTS & PUNDITS

BOTH FTF AND IN SOCIAL MEDIA
Photo by Dell's Official Flickr Page
30.

BETA CUSTOMERS

JOINT PRESS RELEASES, CROSS POSTING
Photo by chicagogeek
31.

CO MARKETING

LEVERAGE PARTNERSHIPS
Photo by Ron,Ron,Ron
32.

STRATEGIC PARTNERS

RESTAURANTS, CONFERENCES, MAGAZINES
Photo by FontShop
33.

THE RESULTS

WE WANT TO SEE?
Photo by Zsolt Vajda
34.

THE RESULTS

WE WANT TO SEE FOR YOU.
Photo by Zsolt Vajda
35.

GISELE BISSON
www.chainreactionpr.com
@visibilityshift @pr_blockchain

Photo by Clark Tibbs

Giselle Bisson

visibilityshift.com