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Price Elasticity of Demand

Published on Nov 22, 2015

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PRESENTATION OUTLINE

PRICE ELASTICITY OF DEMAND

HOW RESPONSIVE ARE BUYERS TO CHANGES IN PRICE?

SUBSTITUTES

MORE OPTIONS, MORE RESPONSIVENESS

DETERMINANTS OF ELASTICITY

FEW OPTIONS, LESS RESPONSIVE

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TIME

SHORT TIME FRAME, LESS RESPONSIVE

MORE TIME, MORE RESPONSIVE

INCOME SHARE

LARGER INCOME SHARE, MORE RESPONSIVE

SMALL INCOME SHARE, LESS RESPONSIVE

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