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Principles Of Design

Published on Nov 18, 2015

Principles of design

PRESENTATION OUTLINE

PRINCIPLES OF DESIGN

BY DAYVON TAYLOR

SCALE

THE RELATIVE SIZE OF AN OBJECT IN RELATION TO OTHER OBJECTS

PROPORTION

TO ACHIEVE GOOD SCALE

SYMMETRICAL BALANCE

  • Formal type of balance
  • Achieved by placing identical objects on either side of a central point
  • Suggest restraint, order ness,formality
Photo by ArtGrafx

ASYMMETRICAL BALANCE

  • Achieved by placing different objects of equal visual weight on either side of central point
Photo by spiralcraft

RADIAL BALANCE

  • Achieved by placing objects around a central point
  • Table is a central point, chairs are around the table
Photo by Song_sing

EMPHASIS

  • Center of attention or interest in a design
  • The feature that repeatedly draws your attention
  • Fireplace
  • Accent outfit
  • Window
  • Work of art
Photo by qisur

REPETITION

RYTHM CREATED BY DUPLICATING SHAPES, COLORS, PATTERN, &/OR TEXTURE
Photo by clickykbd

GRADIATION

RYTHYM CREATED BY GRADUAL CHANGE IN SIZE OR COLOR

RADIATION

RYTHM CREATED BY IDENTICAL OBJECTS COMING FROM A CENTRAL AXIS
Photo by thejaymo

OPPOSITION

RYTHM CREATED BY LINES MEETING AT RIGHT ANGLES 90 DEGREES

TRANSITION

RYTHM CREATED BY CURVED LINES THAT CARRY YOUR EYE ACROSS STRAIGHT LINES

VARIETY

  • Should create interest & uniqueness
  • Helps to increased sign beauty
  • More decor usually increases the visual appeal
Photo by kevin dooley

UNITY

  • Refers to a sense that everything in a piece of work belongs there and makes a whole piece
  • It is achieved by the use of balance, repetition and/or design harmony
Photo by eggrole