Principles of Design

Balance

Balance

• Symmetrical-
• Identical in visual weight and design
• Asymmetrical-
• Not identical in any way shape or form
• Radial- Distribution of components

Emphasis
Used to draw attention to one area
Focal point- attracts the eye

Contrast

• The degree of relative difference between elements
• size 
• shape
• placement
• use of lines

Rhythm

• Repeated use of line, shape, color, texture, or pattern
• Gradated- same with the exception of one element
• Regular- element is repeated at the same interval
• Random- repetition of the element is situated at irregular intervals
• Graduated- closer of further apart

Unity

Unity (Continued)

• unity of ideas- relating the design to the idea being expressed
• visual unity- linking the visual elements of the work
• Harmony- the effect of combining similar, related elements

Economy

Movement