Principles of Design

Balance

• Visual and Physical Balance
• Symmetrical, asymmetrical, and radial
• No one part overpowers another

Symmetrical

• Identical in visual weight in relation to axis

Asymmetrical

• Not Identical but arranged to show visual balance

Radial

• Distribution of components in a circular pattern around a center point

Emphasis

• creates a focal point in design

Contrast

• Emphasize an element of design

Rhythm

• Repeated line, color, texture, or pattern

Regular Rhythm

• Element is repeated at the same repetition.

Random Rhythm

• Repetition of an element is random or at irregular intervals

Gradated Rhythm

• Identical element, except it increases or decreases

Graduated Rythm

• Repeated element bigger or smaller

Proportion

• Comparative relationship between elements with respect to size

Unity

• Consistent use of elements

Economy

• Use bare minimum of elements

Movement

• Path your eyes follow when you look at art