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Product Development - Larry Cummings

Published on Dec 12, 2013

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PRESENTATION OUTLINE

1.

PRODUCT DEVELOPMENT

WHAT IT IS AND WHY IT MATTERS
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2.

LARRY CUMMINGS

I MAKE DIGITAL PRODUCTS
3.

PRODUCTS GROW

BY ENCAPSULATING THE DELIVERY OF VALUE
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4.

WE DO SERVICES

WHAT PRODUCTS?
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5.

WE CALL THOSE PROJECTS

BECAUSE WE DON'T HAVE PRODUCTS
Photo by [Mr. Z]
6.

SERVICES are PRODUCTS

EXCEPT WHEN THEY AREN'T
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7.

PRODUCT DEVELOPMENT

FINDING AND PACKAGING THE PRODUCTS YOU DELIVER
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8.

PRODUCT MANAGEMENT

DELIVERING AND IMPROVING WELL UNDERSTOOD PRODUCTS
Photo by Erik Charlton
9.

DEVELOPMENT IS MANAGEMENT

AND VICE VERSA
Photo by Robert S. Donovan
10.

IT'S ABOUT LEADERSHIP

DELEGATED, EMPOWERED, AND ACCOUNTABLE
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11.

CONFIGURATION

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12.

CULTURE

Photo by USDAgov
13.

CONVERTS RISK INTO VALUE

SO YOU HAVE TO ACCEPT RISK
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14.

HORIZONTAL

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15.

VERTICAL

Photo by Jordi Payà
16.

IT'S NOT BOTH

Photo by Travis S.
17.

THANK YOU

Larry Cummings

Haiku Deck Pro User
http://larry.org