Promoting a Healthier Lifestyle for Older Adult Minorities

our Target Population

• olderly adults of a minority ethnic background
• 65+
• willing and able to try our program

promoting the program

• A brief questionaire
• Finding a meal plan that suits their choices
• Free 7-day trial program
• Delivery option for a low monthly price

short term goals

• Spread word: the impact of diet on overall health
• Encourage them to take a brief survey and find out how they will benefit

Long term goals

• Improve overall health and longevity of target population
• Encourage federal nutrition programs to assist minorities

Advertising

• Promote program by setting out flyers in retirement communities
• Possibly advertise through commercial

Limitations

• Getting the information out there
• Competing with other programs in advertisement
• Influencing the minority population
• Overall cost
• Lengthy process of putting together the meal plan