Promoting your conference

target audiences

What schools will host?

who will attend?

branding

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• identify top promoters
• refer to GB brand guidelines
• be consistent

Promote!

• Develop content
• Announce event
• Schedule Promotion
• Host your event!
• Follow up

channels

• Online
• Word of mouth
• Social media
• Canvassing
• Partnerships

develop content

online

• set up event page
• draft email content

word of mouth

• practice your pitch
• why is this event important?

social media

• identify accounts
• develop shareable graphics
• gather photos

best practices

• include quality photos/videos
• incorporate quotes, personal touches
• engage in conversation
• tag posts

canvassing

• develop flyers
• consider location

partnerships

• identify like organizations
• modify pitch
• consider incentives

announce your event

online

• send event page live
• send email

online

• send event page live
• send email

word of mouth/ partnerships

• begin pitching!
• identify speaking opportunities

social media

• invite guests
• tailor content

canvassing

• assemble street team
• paint the town!

schedule promotion

online

• create promotional calendar
• determine email/event timeline

word of mouth/partnerships

• anticipate speaking opportunities
• create timeline for partners

social media

• follow the 1/3 rule
• listen to users
• give value

canvassing

• inside: 2 months out
• outside: 1-2 weeks out
• increase visibility (literally!)

host your event

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• recognize partners
• take photos!
• Document key takeaways
• live tweet/post

follow up

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• share conference notes
• send action steps
• thank your audiences

get creative!

samantha.dubois
@globalbrigades.org

#gbccc15